••

Make it Happen.™

Mäd is a Creative Consultancy. Our purpose is to make it happen,  looking beyond design to the technology, people, and processes that companies need to succeed.

We love high impact, high-quality work, but traditional approaches don’t let us pursue our ideas to the best of our abilities, so we built a place where we could work and think differently. 

After all, nothing great seemed sane in the beginning. Why would you build a flying machine, put a man on the moon, or cross the ocean? Sensible people at the time thought you’d fall off the edge of the earth!

Crazy helps move the world forward. 

Emanuele Faja

Emanuele Faja

Founder and CEO
results

••

Votiva: Leading ERP.

We rebranded Votiva – the #1 Microsoft Dynamics Partner in SE Asia – into a global brand, directly translating to a 60% revenue increase in two years.

Good design is good business.

LEARN MORE

••

Pi Pay: Redefining Cashless.

For Pi Pay, we built a brand and mobile application that revolutionized the payments industry in a frontier economy. During the Beta period they processed $100m+, gained 200,000 users, and ranked #7 on the App Store.

Talk about disruption.

LEARN MORE

••

We Work With The Best.

Our clients are our lifeline. We deeply respect and value long-term collaborative partnerships that create win-win-win scenarios!

Conpress is a great platform to anyone like who want to start buisiness but not get right decision. It’s really great place for new to start the buisness in righ way!

Tomas Pokorny
CEO, Pi Pay App.

Conpress is a great platform to anyone like who want to start buisiness but not get right decision. It’s really great place for new to start the buisness in righ way!

Morten Bech
MD, Votiva

Conpress is a great platform to anyone like who want to start buisiness but not get right decision. It’s really great place for new to start the buisness in righ way!

Franz Heng
MD, LHT Capital

Conpress is a great platform to anyone like who want to start buisiness but not get right decision. It’s really great place for new to start the buisness in righ way!

John Doe
Marketing Menager

Conpress is a great platform to anyone like who want to start buisiness but not get right decision. It’s really great place for new to start the buisness in righ way!

Allan Wu
Trade Marketing, Heineken

Conpress is a great platform to anyone like who want to start buisiness but not get right decision. It’s really great place for new to start the buisness in righ way!

James
MD, CBRE 

••

How We Do It.

We work as integrated cross functional teams in our client’s business. Our team members are empowered with responsibility and liberal decision making, and given the best possible tools, support, and structure to ensure that they can Make It Happen.

howto.workwithmad.com
secrets

1. In-depth Research

We dig deep to truly understand business problems, and challenge pre-existing assumptions.

2. Brilliant Insights

Working across industries allows us to use our insight to find novel solutions to problems.

3. Hard, Smart Work

We've got a culture that enables and celebrates smart work, but we're not scared of hard work.

4. Lift Off!

We assist you all the way to the end, and then stay around to support and ensure success.

process

••

Core Values.

Bias for Action

We prefer completed vs perfect. Analysis paralysis tends to happen when overthinking gets in the way. The rule of thumb is to take the most sensible course of action (preferably low to moderate risk) rather than wait for the stars to align perfectly in your favor before springing into action.

Forgiveness, not Permission.

It’s possible that the course of action you took diiiiiidn’t exactly work out – and that’s fine, we get that people make mistakes.

The important thing is to learn from our mistakes. We want Mäd to be the best place in the world to fail at.

Common Sense

Hatters are expected to be able to perceive, understand and judge certain matters as being reasonable, sensible or the right thing to do.

This starts from a shared understanding of how it fits into the bigger picture of what our clients are trying to accomplish.

Transparency

Yes, we even publish everyone’s salary internally.

We keep track of high performers and reward them accordingly with bonus and raises.

This sparks a discussion at times of what someone should be getting, but this dialogue is healthy and pushes everyone to where they want to be.

Ownership & Accountability

The more invested you are, the more involved you get, the more you are committed to making it happen. Each individual should fully own what they, and the results that they achieve. We make committed Hätters into shareholders.

The idea is simple: to truly own your work, you should own your workplace.

Fun

Let’s face it, we’re all going to spend a lot of time working together, and so it makes sense to build an environment where you wake up in the morning and actually want to come to work.

We can only achieve that if we collectively work towards building a company that intentionally creates this environment.

beliefs

••

An International Team.

Our team is made up of strong purposeful experts in their own field. With team members and experience from all over the world, we’re exceptionally positioned to understand and work with global brands.

••

Leadership.

Emanuele Faja

Chief Executive Officer

Emanuele brings on board a passion for minimalist Italian design and a 21st-century management approach to ensure that all of Mäd’s endeavours are a success. He thrives when working at the intersection of technology, design, and commerce and tackling big goals.

He has consistently helped clients create and maintain market leader position in diverse industries. Emanuele is a voracious reader and writer, knowledgeable in classic literature to current affairs.

Erika Valera

Chief Culture Officer

Erika brings an innate creative and unorthodox flair to all her roles: whether it was being a ‘suit’  across global agency networks in the Philippines and Vietnam, or an boutique network in Cambodia, to recruiting for leadership positions across APAC and Indochina.

Her background in MarComms, recruitment, internal brand and people matters allows her to wear several hats, chief of which is finding ways to make things work more efficiently, effectively and aligned with the Mäd brand.

Kit Teguh

Digital Strategy

After spending more than half his life in Asia, Kit brings the local knowledge to the Mäd team. He has previously managed NGOs and retail companies, immersing himself in the local culture and gaining management expertise. He has worked and lived in Australia, China, Indonesia, and Cambodia.

Always believing that there is still much to learn, he tries to instill a learning attitude in Mäd and drives his teammates to push their own boundaries. A keen linguist, he speaks five languages and is a relentless reader.

Archie Tep

Head of User Experience

Archie thrives at solving complex business problems while creating leading brands, and has numerous years of experience on both the agency and client side of the business.

He is a leading proponent of 'Design Sprints', a practice that promotes close collaboration between executive management and design project team members to get exceptional results in a fraction of the expected time.

leaders

••

Corporate Backed.

We have the double advantage of being both a boutique agency, while simultaneously having corporate backing by Votiva, the #1 Microsoft Dynamics Partner in South East Asia.

This allows us the ability to move fast, hit hard, and have strategic reach across the South East Asia region, while giving peace of mind to our clients that we are sticking around for the long term.

investors

••

Services.

If you’ve only got a hammer, you’ll treat every problem as a nail. To avoid this, we build cross-functional teams that work at the intersection of business, technology, and design to ensure that all our projects are an outstanding success

Business.

Razor sharp strategy to move your business forward.

Technology.

State-of-the-art technology and software development services.

Design.

Beautiful design that encompasses breath-taking functionality.

what we do

••

The Mäd Life.

What's going on behind the scenes at Mäd, according to Instagram.

••

Request a Proposal.

Business

Technology

Design

Everything

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
contact